Recently I read a FastCompany article titled, 10 Ways Today’s Purpose-Driven Brands Can Bring Their Core Values To Life.

The Take Away: Create a Purpose-Driven Brand

Today’s brand must live and breathe through its core values in order to survive.

Purpose is king, and there’s no turning back.

To help brands communicate their core values the article shares 10 tips on how to bring core values to life.

Being a lover of sports, I appreciated how the article featured a Nike video with tip #3:

Make Your Customers the Celebrity of Your Brand Story.

http://youtu.be/_hEzW1WRFTg

Thought Of The Day

Does your company have a purpose-driven brand?