Recently I read a FastCompany article titled, 10 Ways Today’s Purpose-Driven Brands Can Bring Their Core Values To Life.
The Take Away: Create a Purpose-Driven Brand
Purpose is king, and there’s no turning back.
To help brands communicate their core values the article shares 10 tips on how to bring core values to life.
Being a lover of sports, I appreciated how the article featured a Nike video with tip #3:
Make Your Customers the Celebrity of Your Brand Story.
Thought Of The Day
Does your company have a purpose-driven brand?