How many times I’ve been asked, What the heck is Corporate Social Responsibility (CSR)?
Too many to count. Still when describing the essence of CSR in an elevator pitch, it usually get’s washed away with a puzzled looked.
How does one effectively describe a company’s spirit in :60?
To best answer the burning question, I asked a few CSR friends for their definitions. Then I took their words, wrote a script, and connected with a video producer and editor and voila – a creation.
Don’t you love collaborations? That’s the essence of CSR.