Today was kicked off @ TNG Real Estate’s office in Los Alamitos with a 9 a.m. meeting. My p
resentation – Corporate Responsibility (CR), of course.
I only had 10 minutes to talk so the focused stayed on Cause Marketing and Community Engagement.
The best part of the meeting happened when the agents interacted and shared ideas. It’s so gratifying when people connect the CR dots and explore ways to integrate it into their business.
Here are three ideas that the real estate agents passed around the table:
- If an agent’s farming area has a growing crime rate, they could work with the local police department to host a Neighborhood Watch party at a house in the neighborhood.
- If an agent’s goal is to pursue high-end property listings in a beach community, they could organize a beach clean up in front of the homes at the beach.
- If an agent finds an abandoned animal at a foreclosed home, they can call No Paws Left Behind to help find a no kill shelter for that animal.
Also we discussed how to promote their CR efforts. Rule #1, don’t let the light shine on your business. Rather promote the event by being a conduit of information, and let the light shine on the cause or community event.