Honoring the Military

Back in July, feeling a bit patriotic and wanting to honor my Dad and nephew for their military service, I created an emergency ID out of military dog tags. When doing so the store made two; one with my name spelled correctly and one with it misspelled. Could I re-purpose a ruined military ID? Well, Read more about Honoring the Military[…]



Yesterday a fellow athlete and overall amazing person, Vaughn Ripley, introduced me to a new word, a new concept, one that I instinctively learned by racing Ironman – Kaisen. Kaisen is a philosophy about continuous improvement or self-changing for the best of all. From what I can tell, Kaisen is primarily applied to manufacturing, engineering, business Read more about Kaisen[…]

Love is in the details

On Making Monday Happy

It’s a Happy Monday.  Admittedly at some point everyone has faced this day with dread.  Maybe the weekend sapped your energy, or your workload is chaotic and overwhelming the senses to paralysis. No matter the reason way, to make this day productive we need to focus and discipline.  Those two little acts can bring a Read more about On Making Monday Happy[…]

The Amazing, Thriving Greta Andersen

Just got back from interviewing Greta Andersen, an 87-year old swimming instructor who is also a gold and silver medal winner from the 1948 London Olympics, and who also won 13 world championships and set 72 amateur competitive swimming records and who is also multi-time member of the 24-hour club.   Needless to say, she is Read more about The Amazing, Thriving Greta Andersen[…]

Ironman checklist

Ironman Check List

Leaving tomorrow morning @ 4:15 a.m., and driving to Napa with a few tri friends. It’s the best of times, and the worst of times.  And that’s because there’s so much to do. The “check list” seems never ending, and the one I use also has some questionable items, like “Crack Pipe”.  Hummm.  Where did Read more about Ironman Check List[…]


Day 28 – Find balance

Hard to believe the HITS Napa triathlon is two months away.  That reflection reminds me of all that needs to be done and of how I have not balanced training with family, friends, work. Life.  It’s a work in progress. Realty is I have been too tired these past few weeks, and yesterday I needed Read more about Day 28 – Find balance[…]

Ironman Austin

Thriving Thoughts: Be Aware

Be Aware Just getting back on my feet (literally) from racing Ironman Austin, and when sharing its good, bad and ugly stories I find it fascinating that most people focus on me loosing three toenails instead of me accomplishing the Ironman goal. It’s an interesting perspective with a clear reminder that we choose different filters Read more about Thriving Thoughts: Be Aware[…]

Ironman Austin

Feed the Hunger; Succeed like an elite athlete

Ironman Austin; Feed the Hunger; Succeed like an elite athleteJust getting back on track from racing Ironman Austin. Now I have to find another race to “Feed the Hunger”.

Still, before taking on a new race, I wanted to share some reflections & tips for improvement.

Tip #1

Before putting on the wetsuit, don’t forget to tighten your tri shorts. That way, after the swim when the wetsuit is stripped off in front of hundreds of people, the shorts will stay on … yep, still feeling a bit mortified knowing a few lucky bystanders got to see all my glory.

Tip #2

If feeling down because you fell short of your goals, read something inspiring.  Case in point, on the flight home I read an article from USA Today about LeBron James; LeBron Still Unsettled, Back-to-back championships only make James hungrier to succeed.

Well, that caught my eye.  Why was LeBron James hungry?  Wasn’t he content at being #1?  Apparently not.

How does LeBron James feed his hunger for success?

LeBron James; Feed the Hunger; Succeed like an elite athleteThat I maximize my potential –

That I got everything out of my career, and I got everything out of my game that I could, and that I pushed the envelope….

When people said I couldn’t get better, I continue to strive to get better.  If I do that, I can be very high.

LeBron’s words resonated with me, not only as an athlete, but also as a business owner who’s aim is to inspire people and small/medium size companies to succeed by transforming their lives to Thrive With Purpose™.

I understand the challenges of taking it to the next level.  For example, while training and racing Ironman (ok, while running) I’d ask, “Annemarie, how bad do you want to succeed?”  Usually, the question would get me to finish that training goal.  Still, it’s a mental challenge … day-by-day, minute-by-minutes, & at times second-by-second.

Well, come to find out LeBron James also asked the same question after the Miami Heat lost the 2011 championship.  Looking for inspiration, he found the secret to success via an Eric Thomas’ speech.

Feed the Hunger; Succeed like an elite athlete.
Here are 5 Tips […]

Hot Weather. Cool Minds.

Ironman Austin training is hot underway, literally.  To help prepare for the hot & humid weather, I just road 50 miles in 100 degrees.

Hell, it was hell.

Cycling safely in the heat


Ten miles in and the tortuous heat had nearly every part of my body crying.  To make matters worse I forgot sunscreen, lip block, only filled one of two water bottles, and craziest of all – I forgot a sports bra.  What was I thinking???  Go braless or wear a sexy black lace bra.  I choose the bra.  Don’t know why.  It didn’t even have support to hold my drivers’ license in place.  Oh, but I looked good.

The road produced clear reminders of life’s frailty […]



Tuesday was a great day.  I committed to racing Ironman Austin, and then met with a business leader to discuss the CSR process.

This morning at 5 a.m., a mental battle began – I didn’t want to get out of bed to train.  During the mental volley I realized committing to Ironman is similar to business leaders committing to CSR.  The heart is in the right place but the mind questions its lIntrospectionogic. […]