Annemarie +

Helping people thrive one stroke, one pedal, and one step at a time.

Annemarie 2Annemarie’s Values

–       Be responsible
–       Be proactive
–       Be aware
–       Be synergistic
–       Be transparent
–       Be vocal
–       Thrive. Enjoy life

Her purpose started with a stalker

Annemarie has been transforming her life since age 19, after a stalker raped and attempted to kill her.  As you might guess the experience rocked her world and for years she felt lost.

To transform her life, Annemarie followed her passion for sports by working for The Walt Disney Company’s pro-sport division – the Anaheim Angels and the Mighty Ducks.  That was her first step toward a positive transformation.

Anaheim_Angels6During that time she created sponsorship and community-engagement campaigns for various Fortune 1000 companies.

One side project was partnering with Oakley to organize a ski trip for 40 kids from Watts.  That campaign introduced her to the term Corporate Social Responsibility (CSR) where companies leverage  resources that equally value people, the planet and profits.  Instantly she loved  the idea.

The best was yet to come

After leaving Disney, Annemarie transformed her love of CSR and community-outreach to consult MLB’s RBI-LA campaign, RedBull, Microsoft, PEMCO and LPS Asset Management.

Annemarie du LeBohn Ironman AZ finisherShe also worked to transform her mindset, using cycling and swimming to strengthen her confidence and to embrace life.

By 2010 at age 49 she took on the most transformational challenge of her life – Ironman.  The goal was two-fold:

  1. Transform her body to become an Ironman.
  2. Transform her mind to race without one negative thought.

Surviving to thriving

In 2011, after achieving Ironman success, Annemarie was featured as an inspirational athlete in USA Triathlon magazine and then asked to be a keynote speaker at a national women’s conference, Women in Default Services (WinDS).

Both were daunting for it required her to be authentic and to share her secret.  Then when writing the speech she realized CSR, Ironman and personal development shared the same transformation processes.

Each must transform a mindset, create supportive communities, set goals that follow one’s bliss.
… CSR helps companies transform their bottom line by equally valuing people, the planet and profits;
… Ironman athletes transform their body and mind to compete in the world’s toughest endurance sport;
… People with a victim mindset transform their lives by embracing a positive mindset.

Your idea is irrelevant until you strive to make it relevant.        Annemarie du LeBohn

Annemarie du LeBohn in USATShe tailored that concept into her speech and shared transformational tips she learned from Ironman.

The response was powerful. Ladies in the audience said,

  • I’ll implement your tips into my personal and business life.
  • I’m philanthropic and didn’t realize my business resources could strengthen my efforts.
  • Please share 5k training tips.
  • Can you give me community engagement ideas?
  • Can you help me loose weight?
  • Will you be my life/business coach?

Living with purpose

“I’ll never forget that feeling,” she said. “Dozens of women shared  stories and asked questions.  We laughed, cried, felt empowered. Instantly I realized my story could help people positively transform their life, and that sharing it was my purpose.”

“Now my Ironman mantra – one stroke, one pedal, one step at a time – is embraced and shared in all aspects of my life.”

Develop a peaceful, powerful mindset.

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